Archive for the ‘Journalism’ Category
Rule No. 60: TV journalists never “interview” people. They always “sit down with” them.
Follow-up Nov. 19: The enterprising promoter behind this pitch wrote back today — not to complain about this post, but to “briefly followup” (noun as a verb from the original) to see whether I was still interested in the story. As a sweetener, he offered “fun behind-the-scenes photos and video outtakes of Morris being his adorably orange tabby cat self.”
Rule No. 59: Real-world values rarely increase “exponentially.” It just sounds cooler than “a lot.”