M. Alex Johnson – Journalist at Large

An analog journalist in a digital world

Reporting: Branded! Public schools court corporate sponsors

with one comment

Hempfield High School softball fieldSchools across the country are dropping their resistance to advertising, selling the rights to name their facilities to local businesses as education budgets fall further behind in the stagnant economy.

That’s why field hockey and lacrosse players at Hempfield High School in Landisville, Pa., practice and compete on Heart of Lancaster Hospital Turf Quad. At Conestoga Valley High School in Lancaster, Pa., the baseball team plays at SmileMaker Dental Field. At Wilson High School in West Lawn, Pa., the basketball teams compete at Discovery Federal Credit Union Gym.

Full story (Alex Johnson/msnbc.com)

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Written by Alex

August 6, 2010 at 6:33 am

One Response

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  1. […] This post was mentioned on Twitter by Bob Greiner and Bob Greiner, Alex Johnson. Alex Johnson said: Public schools court corporate naming-rights deals: http://wp.me/pNz4S-6j Visit the Reagan Elementary School InPro Corp. Commons Area. […]


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