M. Alex Johnson – Journalist at Large

An analog journalist in a digital world

Archive for the ‘Journalism’ Category

Dear P.R. practitioners: .’Tisn’t the season

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PR4-FRIDAY

Written by Alex

November 21, 2014 at 10:50 am

Posted in Journalism

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Dear P.R. practitioners: Dictionaries aren’t expensive

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PR3-THURSDAY

Written by Alex

November 20, 2014 at 12:23 pm

Posted in Journalism, Language

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Dear P.R. practitioners: At least try

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PR2

Written by Alex

November 18, 2014 at 1:46 pm

Posted in Journalism

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Dear P.R. practitioners: We are not idiots (Updated)

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Follow-up Nov. 19: The enterprising promoter behind this pitch wrote back today — not to complain about this post, but to “briefly followup” (noun as a verb from the original) to see whether I was still interested in the story. As a sweetener, he offered “fun behind-the-scenes photos and video outtakes of Morris being his adorably orange tabby cat self.”

Morris

Written by Alex

November 9, 2014 at 12:14 pm

The Reader’s Guide to Journalists

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Rule No. 59: Real-world values rarely increase “exponentially.” It just sounds cooler than “a lot.”

Read all the rules.

Written by Alex

October 6, 2014 at 6:12 pm

The Reader’s Guide to Journalists

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Rule No. 58: A public official is always “beleaguered” if anyone has said anything negative about him or her in the past two weeks.

Read all the rules.

Written by Alex

October 1, 2014 at 2:57 pm

The Reader’s Guide to Journalists

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gateRule No. 57: Adding “-gate” to a noun means we think something’s fishy here but no one’s been convicted yet.

Read all the rules.

Written by Alex

September 25, 2014 at 11:56 am

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