M. Alex Johnson – Journalist at Large

An analog journalist in a digital world

Dear P.R. practitioners: Save my sanity by doing at least a smidgen of research

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OTA

Written by Alex

December 10, 2014 at 12:26 pm

Posted in Public Relations

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Dear P.R. practitioners: Please resolve to do better

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PR-Wed

Written by Alex

December 3, 2014 at 1:05 pm

Dear P.R. practitioners: .’Tisn’t the season

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PR4-FRIDAY

Written by Alex

November 21, 2014 at 10:50 am

Posted in Journalism

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Dear P.R. practitioners: Dictionaries aren’t expensive

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PR3-THURSDAY

Written by Alex

November 20, 2014 at 12:23 pm

Posted in Journalism, Language

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Dear P.R. practitioners: At least try

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PR2

Written by Alex

November 18, 2014 at 1:46 pm

Posted in Journalism

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Dear P.R. practitioners: We are not idiots (Updated)

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Follow-up Nov. 19: The enterprising promoter behind this pitch wrote back today — not to complain about this post, but to “briefly followup” (noun as a verb from the original) to see whether I was still interested in the story. As a sweetener, he offered “fun behind-the-scenes photos and video outtakes of Morris being his adorably orange tabby cat self.”

Morris

Written by Alex

November 9, 2014 at 12:14 pm

The Reader’s Guide to Journalists

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Rule No. 59: Real-world values rarely increase “exponentially.” It just sounds cooler than “a lot.”

Read all the rules.

Written by Alex

October 6, 2014 at 6:12 pm

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